One of my favorite things about photographing Brand Sessions is the chance to work with such a variety of people and products. Speaking of variety, my session with Lonee from Maeverly Online Boutique showcases several aspects of her clothing brand. If you are looking for a way to show off your brand from multiple angles, this type of session offers a great example of just how efficient and thorough working with us can be.
Lonee is an entrepreneur from Cuyahoga Falls, Ohio. We met on Instagram (and funny enough, we realized I know her family!) and began to plan a photography session that would save her time and get attention for Maeverly Boutique’s brand on social media and websites. Lonee chose to have us create styled flat-lays in our studio as well as a lifestyle session in order to represent her small business in a big way.
The flat-lays include Maeverly Boutique’s clothing pieces as well as curated props from our collection. We offer business owners the option to use our props free of charge and design a final product that highlights their brand in the best way. Having these flat-lay photos ready to go is a massive time saver and they give our client’s products a chance to really stand out on their social media feeds. Plus, they can be used on websites, in marketing brochures, and almost any other media or marketing platform you can think of —the sky is really the limit with how flat-lay photos can be used to expand your brand and make it stand out. (Have you seen how many BIG brands are using flat-lays in ads lately?)
Lonee chose to model her boutique’s cute and fun clothing. This session was an example of the magic that can happen when two businesses bring their best to the table. When our experience combined with Lonee’s inventory and enthusiasm, we were able to photograph TWELVE different outfits during a one hour session! (This is double what we typically do…but Lonee was a clothes-changing champion!) As you can see, that level of efficiency really paid off for Maeverly Boutique: we wrapped the session with tons of amazing photographs of Lonne’s brand.
Here are just a few of the variety of ways you can showcase your products and show off your brand through a photography session with Amy Lyn Photography.
We blinked and somehow fall arrived! While it’s no secret that summer is my favorite season, fall themed product photography sessions (like this one for Corrina’s Candles!) sure help boost my appreciation of the autumn season. In this post, I’m going to show you two perks of investing in professional brand and product photography.
If you own a business you know how much there is to get done. Having some things (like photos) prepared ahead of time can make all the difference. If you don’t have updated photography, you can’t fill your website or share on social media. And that means missed sales.
Although this product photography session for Corrina’s Candles gives off some serious fall vibes, it actually took place before Ohio started to feel a chill in the air. Planning ahead like this saves our clients from the stress of trying to play catch up as seasons or deadlines arrive. We provide perfectly timed product photos for our clients’ unique marketing needs. We know the amount of time and attention to detail each step of the process takes. As a result, our careful planning and efficient turn around ensures that our clients receive perfectly-timed photos of their brand or product.
Props and Styling:
The second perk of investing in product photography with us, is full access to all of our professional props AND styling. Our clients are always grateful that the props we include in our sessions make their product stand out and save them money at the same time. Even better, our professional styling adds the kind of visual appeal that makes our clients’ products get attention.
Above all, outsourcing photography ensures that our clients’ valuable resources like time, money, and energy can be spent on what they do best in their industry. It feels good that our clients trust our years of professional experience to make their brand or product look its best.
What Corrina Had to Say (in a Google review):
“Amy and I connected on Instagram a few months ago. I asked if she could photograph a new project I had been working on. She was quick to respond and completed the job. The pictures are amazing! She definitely exceeded my expectations and got creative with the shoot. I look forward to working with her again in the future!”
Take a look at these photos from our time with Corrina’s Candles and see what investing in product photography looks like in action. And check out Corrina’s website to purchase these and more.
And, a few Halloween:
File storage is not the fun part of taking photos. It’s just one of the mundane tasks that I don’t look forward to but is HAS to be done.
Please, please, please, please, please back up your files. I’ve lost (via a hard drive breaking, a card error, and computer crashes) files 3 or 4 times in my business and if they hadn’t been backed up they would be gone forever. The thought terrifies me and breaks my heart. If I lost all of the pictures of my children, I’m not sure what I’d do…so…I have taken some special steps to be sure that never happens.
You, of course, don’t have to use the same system I do, but just do something that is secure. 🙂
I am going to go over exactly what I do for my personal files. (Business stuff would be a little more extensive.)
First I take the memory card to my computer and upload the files. I do this as quickly after taking the pictures as possible. Memory cards can corrupt fairly easily so I try to rely on them as little as possible. (If you’re having problem with your memory card, skip to the end of this post for some help.) I upload them straight into a program called Lightroom but you could use any program or just create a folder on your hard drive. (DO NOT delete the files off your card until you have completed the backup.)
My files are stored on an external hard drive (ex. pictured below) since I have so many photo files that are RAW (large, space hogs) and if I put them straight onto my computer, I would be out of memory way too quickly. You can choose to store files on your computer hard drive or an external hard drive.
I then have a second hard drive that I back up those same files to. In other words, after my files are on the first hard drive, I then copy them to the second hard drive. This ensures the files are in two places before deleting the memory cards.
(Note: Hard drives are fantastic, time saving, super helpful, etc….etc. BUT they fail. And they fail kind of frequently. You must be careful they don’t get dropped and they need to be plugged into the computer every few weeks to keep them in good condition. I love them and use them all the time but I don’t trust them completely. You shouldn’t either. This is why we back everything up.)
Online backup is my third step and final step. There are a few options out there but I would recommend Dropbox. Depending on how many files you have, you may need to pay a bit, but the peace of mind makes it worth it.
For a few dollars a month, you can backup everything on your computer and/or your hard drives. Having an offsite backup system is the only way to ensure your photos aren’t lost if there was ever a fire or theft.
Some people choose to use their photo lab’s free account to save all of their pictures. This can be problematic for several reasons. If you ever want to use a different lab there isn’t always a way to get your photographs back “out.”
Google Drive is another option but Google Drive does not save the highest resolution for an extended period of time. In other words, your photos will lose quality.
If a Memory Card Fails (or has been accidentally deleted)…
Last of all, if you ever have have a memory card (or external hard drive that you’ve accidentally deleted or has failed (photographs won’t load, photos look corrupted, etc.) DO NOT USE THE DISK. Immediately use a program that will help you retrieve photos. My favorite is Stellar Data Recovery.
My sister accidentally deleted an entire year of photos off a memory card a few years ago and this is the program I used to get them all back. It is very simple to use. First, select the location of the missing or corrupt files, in this case your memory card. Hit Scan. It may take some time but the program will give you a preview of any files it has found. When the scan has finished, hit Recover and choose where to save the recovered files. Voila! You just saved your photos.
Stellar Data Recovery reached out to me and offered me a license if I agreed to review their product. Since I’ve been using it for years, I was happy to comply!
There are some affiliate links included in this post but only for things I use and love in my own business. If I wouldn’t spend money on it–I wouldn’t ask you to!
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